Gamers are being connected with others and support services
Trend - Brands are fostering positive interactions between gamers with virtual communities that include everything from mental health support to matchmaking. These services help connect people based on interest, as well as ensure their social wellbeing.
Insight - The vast and evolving gaming industry is still known for some of its more negative features, including things like misogyny, racism and loneliness within certain gaming experiences. Because of these issues, there has been a greater focus on inclusion and community in recent years, and creating more positive interactions between those in this community.
Insight - The vast and evolving gaming industry is still known for some of its more negative features, including things like misogyny, racism and loneliness within certain gaming experiences. Because of these issues, there has been a greater focus on inclusion and community in recent years, and creating more positive interactions between those in this community.
Workshop Question - How is your brand prioritizing the social wellbeing of its customers?
Trend Themes
1. Gamer-focused Mental Health Initiatives - The gaming industry is providing mental health support and education through partnerships with non-profit organizations.
2. Gamer Socialization Apps - Apps are being developed for gamers to connect with each other based on their gaming preferences.
3. Gamer Matchmaking Platforms - Matchmaking platforms for gamers are becoming more popular, offering users the opportunity to find friendships and romantic relationships.
Industry Implications
1. Mobile App Development - Business professionals in app development can create new apps that cater to gamers' social needs.
2. Mental Health Services - Professionals in mental health services can collaborate with the gaming industry to provide mental health support to the gaming community.
3. Online Dating - Business professionals in online dating can create new apps that cater specifically to gamers looking for romantic relationships.
