Mamma Dough & CRAVE Created a Special Pizza for World Chocolate Day
Laura McQuarrie — July 5, 2021 — Lifestyle
References: mammadough & fabnews.live
Mamma Dough teamed up with free-from snack brand CRAVE to create the UK's first vegan rocky road pizza in celebration of World Chocolate Day. The limited-edition dessert pizza is made with a sourdough pizza base that's topped with rice milk chocolate, marshmallows, raisins and biscuit pieces.
The decadent treat promises to delight all sorts of chocolate lovers, whether they are plant-based or not, and it shares a new way for people to enjoy CRAVE's Rocky Road bar. The limited-edition Mamma Dough x CRAVE Rocky Road Pizza will only be on the menu at Mamma Dough for a short time so chocolate and pizza lovers will need to act fast to experience this collaboration first-hand.
Although there are many dessert pizzas that are created for kids, brands are developing offer more sophisticated versions for adults too.
The decadent treat promises to delight all sorts of chocolate lovers, whether they are plant-based or not, and it shares a new way for people to enjoy CRAVE's Rocky Road bar. The limited-edition Mamma Dough x CRAVE Rocky Road Pizza will only be on the menu at Mamma Dough for a short time so chocolate and pizza lovers will need to act fast to experience this collaboration first-hand.
Although there are many dessert pizzas that are created for kids, brands are developing offer more sophisticated versions for adults too.
Trend Themes
1. Vegan Dessert Pizzas - The rise of veganism has created an opportunity for innovative ways to incorporate desserts into savory pizza dishes.
2. Collaborative Limited-edition Menu Items - Collaborations between brands can create unique and appealing menu offerings for a limited time, driving traffic to both establishments involved in the collaboration.
3. Adult-friendly Dessert Pizzas - As the market for dessert pizzas expands beyond children, the opportunity for more sophisticated and elevated toppings and flavor combinations increases.
Industry Implications
1. Food and Beverage - The vegan dessert pizza trend and collaboration opportunities present new products and marketing strategies for businesses in the food and beverage industry.
2. Quick Service Restaurants - Adding innovative and unique limited-edition items, such as the vegan rocky road pizza, to menus can drive traffic and sales in quick service restaurant establishments.
3. Confectionery - The popularity of the vegan rocky road pizza and other innovative dessert pizza offerings presents new opportunities for confectionery brands to partner with pizza chains and explore new product offerings.
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