SinfulColors' Sweet and Salty Collection is Vibrant & Aromatic
Laura McQuarrie — May 20, 2020 — Fashion
References: allure
The newly launched Sweet and Salty Collection from drugstore beauty brand SinfulColors is full of bold nail polish shades that take color and scent inspiration from some of the most popular kinds of snacks. In the Sweet and Salty collection, there are a total of six nail polish colors that look and smell like different kinds of food. Foodies will love shades like Taco Tuesday, which is flecked with colorful confetti, Pizza Party, Cookies & Cream, Chocolate Cake and Cheese Puff, which sets itself apart with a bright orange shade and a crumbled texture to match.
The latest SinfulColors campaign is faced by spokesperson and singer Bebe Rexha, who poses with food to visually give people a taste of each unique nail polish scent.
Image Credit: SinfulColors
The latest SinfulColors campaign is faced by spokesperson and singer Bebe Rexha, who poses with food to visually give people a taste of each unique nail polish scent.
Image Credit: SinfulColors
Trend Themes
1. Food-inspired Nail Polish - The food-scented nail polish trend can be expanded to offer more diverse and creative scents that consumers will enjoy.
2. Multi-sensory Beauty - The incorporation of scent into beauty products can lead to new innovations that engage multiple senses and enhance the consumer experience.
3. Celebrity Endorsements - Partnering with high-profile celebrities like Bebe Rexha can help bring attention to unique products and generate buzz in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can continue to innovate and create products that engage multiple senses, such as nail polish with unique scents and textures.
2. Food - The food industry can collaborate with beauty brands to develop new scents and flavors inspired by popular snacks and desserts.
3. Fashion - The fashion industry can incorporate new multi-sensory trends, such as food-inspired nail polish, into their runway looks and advertising campaigns.
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