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Virtual Skill-Building

Virtual skill-building platforms are aimed at children

Trend - Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.

Insight - The ongoing pandemic has made consumers even more present online than they were prior to the pandemic, and consumers all over the world have turned to the digital space in unprecedented numbers to work, consume content and learn new skills. These habits haven't just formed in adults--parents are looking for ways to keep their children engaged with various virtual platforms created for needs like education, skill-building, or entertainment.
Workshop Question - How is your brand responding to changed habits amidst the ongoing pandemic?
Trend Themes
1. Virtual Skill-building Platforms - The ongoing pandemic has created a demand for virtual skill-building platforms for children which provide an opportunity for brands to provide helpful resources to consumers.
2. Steam-based Field Trip Experiences - Brands can provide fun and engaging STEAM-based field trip experiences like Play Academy to students and teachers to complement their regular education.
3. Interactive Children's Chocolate Courses - Interactive virtual courses like the Tasting and Learning Short Course for children aged seven to twelve allow brands to expose young children to the world of crafts with chocolate while providing an immersive experience for the users.
Industry Implications
1. Education Industry - Virtual skill-building platforms and educational learning apps like Luca & Friends have become a popular educational tool to bridge the gap caused by the pandemic and constructively engage kids in productive activities.
2. Food Industry - Brands like Raddish Kids and Cocoa Runners have launched interactive virtual cooking classes aimed at kids and offering an opportunity to improve their cooking skills and explore global cuisines from the comfort of their homes.
3. Finance Industry - Kid-friendly finance apps like Walo have been specifically designed to help develop a strong financial literacy foundation for children by using gamified learning experiences and teaching them basic finance concepts.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
94,730 Total Clicks
Date Range:
May 20 — Feb 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

Worldly Virtual Cooking Classes
Worldly Virtual Cooking Classes
PCC Natural Markets' Cooking Camps for Kids Explore Global Cuisine
Virtual cooking classes have become a fun way for people of all ages to brush up their skills in the kitchen and PCC Natural Markets is hosting a series of summer classes for kids inspired by global... MORE
STEAM-Based Field Trip Experiences
STEAM-Based Field Trip Experiences
Main Event Provides Fun, Creative In-Center Field Trips
Main Event, one of the fastest-growing family entertainment centers in the country, now offers Play Academy, an in-center experience based on a STEAM curriculum that brings fun, standard-based... MORE
Educational Fitness Learning Apps
Educational Fitness Learning Apps
Luca & Friends Uses AI Technology for Kids' Fitness and Learning
Luca & Friends is an educational app for kids that combines fitness and learning into one unique platform. The educational tool uses AI technology to create a fun and immersive experience for... MORE
Kid-Friendly Finance Apps
Kid-Friendly Finance Apps
New Finance App 'Walo' Helps Children Develop Financial Literacy
‘Walo’ is a newly launched app that helps Canadian children develop a strong understanding of their finances.  The company discovered that a shocking 75% of North Americans live... MORE
Character-Based Toilet Training Apps
Character-Based Toilet Training Apps
Potty Time with Elm‪o‬ Makes Potty Training Transitions Easy
Potty Time with Elm‪o‬ is a mobile potty training app that makes the challenge easier for children as they transition from diaper wear. The app is available for both iOS and Android devices and... MORE
Virtual Cooking Camps
Virtual Cooking Camps
Raddish Kids is Launching Cooking Camps and Classes on Outschool
Kids’ cooking subscription kit creator Raddish Kids used to offer in-person cooking classes and summer camps for kids but it is now going digital to meet the needs of the current times.... MORE
Interactive Children's Chocolate Courses
Interactive Children's Chocolate Courses
Cocoa Runners Launched a Virtual Kid's Chocolate Course
The UK-based chocolate retailer Cocoa Runners launched an all-new virtual tasting experience for young chocolate enthusiasts. The Tasting and Learning Short Course is an interactive virtual... MORE
Discounted Online Language Lessons
Discounted Online Language Lessons
PandaTree is Offering Discounted Language Lessons for Children
Due to the COVID-19 crisis and school closures, many parents are left at home with their children and to help parents figure out their new “normal,” PandaTree is offering free online... MORE

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