The Nestlé KitKat Zebra Merges Dark and White Chocolates
Michael Hemsworth — February 5, 2021 — Marketing
The Nestlé KitKat Zebra chocolate bar is a new offering from the brand for the UK and Ireland markets that will offer a hybrid option for consumers to pick up. The candy bar features the brand's recognizable crispy wafer interior with a base of dark chocolate that has been topped with a marbling of both dark and white chocolates. What's created is a perplexing candy bar that is sure to delight consumers in a two-fold manner when it comes to both flavor and form.
Assistant Brand Manager for KitKat Callum Smith spoke on the new Nestlé KitKat Zebra chocolate bar saying, "Now over 85 years old, KitKat’s unique mix of heritage and innovation has helped to make it one of the UK’s most iconic confectionery brands. We know how much people love to discover new KitKat flavors, and we think Zebra is an innovation they will go wild for. KitKat Zebra brings you the best of both worlds – combining deliciously rich dark and white chocolate with our crispy wafer – and we hope fans will agree that it tastes as good as it looks. All we can say is, stripes are definitely in this season.”
Assistant Brand Manager for KitKat Callum Smith spoke on the new Nestlé KitKat Zebra chocolate bar saying, "Now over 85 years old, KitKat’s unique mix of heritage and innovation has helped to make it one of the UK’s most iconic confectionery brands. We know how much people love to discover new KitKat flavors, and we think Zebra is an innovation they will go wild for. KitKat Zebra brings you the best of both worlds – combining deliciously rich dark and white chocolate with our crispy wafer – and we hope fans will agree that it tastes as good as it looks. All we can say is, stripes are definitely in this season.”
Trend Themes
1. Hybrid Chocolate Bars - Opportunity for confectionery brands to experiment with unique flavor combinations.
2. Marbling Technique - Opportunity for food manufacturers to enhance the visual appeal and texture of their products.
3. Innovative Flavors - Opportunity for brands to attract new customers and keep existing ones engaged with exciting product offerings.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunities for food manufacturers to create unique and visually appealing products to stand out in the market.
2. Confectionery - Opportunities for confectionery companies to experiment with new and exciting flavors to attract customer attention.
3. Packaging Innovation - Opportunities for packaging companies to develop packaging solutions that enhance the visual appeal of food products for customers.
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