Compartés Chocolatier & Chrissy Teigen Created a Collection
Laura McQuarrie — February 10, 2021 — Pop Culture
References: compartes & foodbusinessnews.net
Compartés Chocolatier and Chrissy Teigen teamed up to create a limited-edition collection of chocolate bars that features the faces of her family. The collection of chocolates was inspired by special events and personal connections and it includes fun products like Chrissy’s Creamy Coconut Chocolate Bar, made with coconut milk, crunchy popcorn and milk chocolate.
Fans will also recognize the face of Grammy and Academy Award-winning singer-songwriter John Legend on the Cake Bar White Chocolate Bar, which features white chocolate and an infusion of cinnamon and carrot cake. There are also premium bars inspired by the celebrity couple's children, Luna and Miles, which play with favorite breakfast flavors like banana bread, maple syrup and bright blueberries.
Fans will also recognize the face of Grammy and Academy Award-winning singer-songwriter John Legend on the Cake Bar White Chocolate Bar, which features white chocolate and an infusion of cinnamon and carrot cake. There are also premium bars inspired by the celebrity couple's children, Luna and Miles, which play with favorite breakfast flavors like banana bread, maple syrup and bright blueberries.
Trend Themes
1. Collaborative Chocolates - Collaborative celebrity chocolate collections could become a trend among chocolatiers and celebrities, providing opportunities for creating unique taste combinations and capitalizing on fan bases.
2. Celebrity-branded Food Products - Celebrity-branded food products, such as Chrissy Teigen's chocolate collection with Compartes Chocolatier, could become a trend as it capitalizes on the culture of celebrity and social media marketing.
3. Personalized Food Products - Personalized food products that incorporate personal connections and special events like Compartés Chocolatier's Chrissy Teigen collection could become a trend, providing opportunities for creating unique chocolate bars based on individual customer preferences.
Industry Implications
1. Chocolatiers - Chocolatiers could collaborate with celebrities and create their own unique chocolate collections, tapping into the celebrity culture and providing new flavors for consumers.
2. Food Industry - The food industry could incorporate personalized connections and events in food products, creating a new marketing strategy that could appeal to individual consumers' preferences and experiences.
3. Social Media Marketing Industry - The social media marketing industry could focus on celebrity branding and collaborations in food products, as it could lead to more social media traction and higher sales for companies that use these strategies.
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