Mavericks Makes Junk-Free Cookies and Crackers for Kids
Laura McQuarrie — March 10, 2020 — Lifestyle
References: mavericksnacks & nosh
Mavericks is a kid-first snack brand that makes cookies and snacks for kids that follow the USDA’s “smart snacks” requirements. The all-natural, non-GMO ingredients used by the brand help to create healthy options that are designed to get kids feeling good about eating "junk-free" snacks that are always free from peanuts and GMO ingredients.
While the brand's Crackerz are available in original, cheesy and pizza-flavored varieties, the low-sugar cookies by Mavericks are made in popular flavors like chocolate chip, double chocolate and birthday cake. All of the brand's kid-friendly, school-safe snacks are shaped into lightning bolts that emphasize their ability to fuel great adventures. Mavericks' cookies and crackers are targeted towards what it calls "natural-born snackers" who are powered by imagination and unafraid to color outside of the lines.
While the brand's Crackerz are available in original, cheesy and pizza-flavored varieties, the low-sugar cookies by Mavericks are made in popular flavors like chocolate chip, double chocolate and birthday cake. All of the brand's kid-friendly, school-safe snacks are shaped into lightning bolts that emphasize their ability to fuel great adventures. Mavericks' cookies and crackers are targeted towards what it calls "natural-born snackers" who are powered by imagination and unafraid to color outside of the lines.
Trend Themes
1. School-safe Snacks - Opportunity to create more snacks that follow USDA's guidelines targeting the growing health-conscious consumer base.
2. Non-gmo Ingredients - Growing trend towards health and wellness products presents opportunities for businesses to make and market non-GMO products.
3. All-natural Ingredients - Growing consumer demand for all-natural products could create opportunities for businesses that use natural ingredients in their products.
Industry Implications
1. Healthy Snack Industry - Opportunity for businesses in this industry to focus on producing and marketing school-safe snacks that are healthy and appealing to kids.
2. Food Manufacturing Industry - Opportunity for businesses in this industry to invest in non-GMO and all-natural ingredients to align with the growing consumer demand for healthier food options.
3. Packaged Food Industry - Opportunity for businesses in this industry to tap into the school-safe snack market by offering healthier, non-GMO, and all-natural options in attractive packaging.
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