The Jelly Bean Factory is Introducing New Gourmet Mix Flavors
Michael Hemsworth — April 22, 2022 — Marketing
References: thejellybeanfactory & conveniencestore
The Jelly Bean Factory has announced new additions to its Gourmet Mix as a way to satisfy existing fans, while also drawing in curious consumers seeking a different kind of sweet treat.
The brand is including the Forest Fruits, Salted Caramel, Cherry Blossom Soda and Peach Bubble Tea flavors, which are all 100% vegetarian, free from common allergens and formulated with natural flavors and colors. The jelly bean flavors will replace four of the most polarizing flavors in the mix including Licorice, Coffee, Mint and Cinnamon. The new flavors were developed after extensive research of more than 30 potential flavors.
The new flavors in The Jelly Bean Factory Gourmet Mix are debuting alongside sustainable packaging as well as a new slogan: "Yes. That's Flavor."
The brand is including the Forest Fruits, Salted Caramel, Cherry Blossom Soda and Peach Bubble Tea flavors, which are all 100% vegetarian, free from common allergens and formulated with natural flavors and colors. The jelly bean flavors will replace four of the most polarizing flavors in the mix including Licorice, Coffee, Mint and Cinnamon. The new flavors were developed after extensive research of more than 30 potential flavors.
The new flavors in The Jelly Bean Factory Gourmet Mix are debuting alongside sustainable packaging as well as a new slogan: "Yes. That's Flavor."
Trend Themes
1. Gourmet Jelly Bean Flavors - The trend of introducing new, unique, and natural flavored jelly beans aims to satisfy existing fans and attract new consumers who are interested in a different kind of sweet treat.
2. Sustainable Packaging - The trend of eco-friendly and sustainable packaging in the food industry is becoming increasingly popular, and presents an opportunity for brands to appeal to environmentally-conscious consumers.
3. Allergen-free Products - The trend of creating allergen-free products is becoming more important in the food industry, as more consumers are seeking out products that are safe for themselves and their families to consume.
Industry Implications
1. Confectionery Industry - The introduction of new, natural, and unique flavors in the confectionery industry presents an opportunity for brands to stand out in a crowded market and attract new consumers.
2. Sustainable Packaging Industry - The trend of eco-friendly and sustainable packaging provides a growing market opportunity for companies to create new and innovative packaging solutions for the food industry.
3. Food Allergy Industry - The trend of allergen-free products creates an opportunity for companies in the food industry to address customer needs and increase market share in a growing segment of the population.
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