Kids' snack products are increasingly presented with minimalist labeling
Trend - Some food and beverage brands that cater to children are changing their approach to what is typically seen as child-friendly branding--instead of offering busy graphics and bold colors, they're paring down packaging designs for a slightly more minimalist effect.
Insight - Kid's food and beverage products don't just have to appeal to their target market, but their parents as well. For health-conscious consumers, busy branding can sometimes be associated with "junk" food, while minimalist branding is often associated with more nutritious food options. In looking to buy for their children, parents will often opt for what appears more beneficial to their children's health.
Insight - Kid's food and beverage products don't just have to appeal to their target market, but their parents as well. For health-conscious consumers, busy branding can sometimes be associated with "junk" food, while minimalist branding is often associated with more nutritious food options. In looking to buy for their children, parents will often opt for what appears more beneficial to their children's health.
Workshop Question - How is your brand creating positive associations among customers using branding?
Trend Themes
1. Minimalist Branding for Child-friendly Products - Busy packaging designs for kid's food products are being replaced by minimalist branding to appeal to health-conscious consumers.
2. Health-focused Snacking - Snack brands are prioritizing clean, healthy ingredients and functionality, including gut-boosting ingredients, prebiotics, probiotics, protein, and low sugar options.
3. Sustainable, Direct-to-consumer, and Plant-based Products - Brands are introducing environmentally conscious products with minimal impact on the environment, including carbon-neutral snacks, plant-based nutrition bars, and sugar-free, fiber-rich cookies sold via direct-to-consumer model.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can strive for minimalistic branding and packaging, prioritize healthy ingredients, and create sustainable, better-for-you options.
2. Direct-to-consumer E-commerce - Direct-to-consumer e-commerce companies can develop sustainable and environmentally conscious products with a lack of middlemen, tailored to health-conscious consumers with their minimalistic branding and healthy ingredients.
3. Children's Products - Companies that cater to children's products must prioritize healthy and clean ingredients to appeal to health-conscious parents, and create functional products that promote growth and development, all while focusing on sustainability and minimalistic branding.
