Emerging fashion brands embolden offerings with a unisex focus
Implications - As established brands look to incorporate gender-neutral offerings into pre-existing retail structures, many are looking to the example of small independent retailers whose shops have long-served as ungendered, safe spaces. A unique convergence of the push for ethical apparel and the contemporary focus on unisex products, such gender-neutral retail spaces serve as a refreshing indicator of the future relationship between consumers and retailers as one that is fluid and heavily influenced by shifting consumer understandings of concepts such as gender.
Workshop Question - How can your brand be gender-inclusive within your specific industry?
Trend Themes
1. Gender-neutral Retail Spaces - The increasing focus on offering gender-neutral retail spaces serves as an indicator of the future relationship between consumers and retailers.
2. Sustainable Fashion - The rise of sustainable urban fashion presents an opportunity for ethical production and slower design, targeting demand for higher quality products.
3. Unisex Fashion - The growing market demand for unisex clothing presents an opportunity for designers to embrace cutting-edge gender binary-defying pieces.
Industry Implications
1. Retail Industry - Retailers can incorporate gender-neutral retail trends into their pre-existing structures to create more inclusive spaces for customers.
2. Fashion Industry - Sustainable fashion production targets consumers looking for higher quality, unique designs while also aligning with ethical consumerism.
3. Design Industry - Designers can embrace unisex fashion trends and develop cutting-edge pieces that defy traditional gender binary forms.
