Musicians present fans with exclusive content through messaging apps
Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z.
Workshop Question - What channel is your brand overlooking when it comes to marketing to its target consumer?
Trend Themes
1. Mobile Messaging App Marketing - Marketing is shifting from traditional mediums to mobile messaging apps for better consumer engagement
2. Interactive Music Experiences - Music professionals are offering fans interactive music experiences for better engagement and co-creation opportunities
3. Innovative Use of Dating Apps - Brands are collaborating with dating apps for a new and effective promotional channel
Industry Implications
1. Music Industry - Music industry professionals can embrace interactive experiences and mobile app marketing to connect with fans and increase engagement
2. Digital Marketing Industry - Digital marketing professionals can leverage the potential of mobile messaging apps to reach consumers in an engaging manner
3. Mobile App Development Industry - Mobile app developers can innovate and create new possibilities for brands by integrating dating apps into promotional campaigns
5 Featured, 39 Examples:
177,305 Total Clicks
Date Range:
Oct 14 — Apr 16
Trending:
Mild
Consumer Insight Topics:
