This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
Rebecca Byers — March 24, 2016 — Marketing
A McCormick Easter Preview was recently hosted in Los Angeles by food blogger Gaby Dalkin of What's Gabby Cooking. Hosted at the Quest in Venice Beach, the event aimed to show off the myriad of uses for McCormick's premium range of spice products. Boasting a stunning layout characterized by fresh spring flowers, the McCormick Easter Preview hosted by Gaby Dalkin is a great example of a social media campaign that educates consumers on a product's best uses.
The collaborative event is an innovative way for an established brand like McCormick to connect with consumers who use social media to find out about new and exciting recipes and flavor combinations.
The McCormick Easter Preview featured a dedicated Snapchat filter and a full Easter-inspired menu that will provide plenty of inspiration ahead of the holiday weekend.
The collaborative event is an innovative way for an established brand like McCormick to connect with consumers who use social media to find out about new and exciting recipes and flavor combinations.
The McCormick Easter Preview featured a dedicated Snapchat filter and a full Easter-inspired menu that will provide plenty of inspiration ahead of the holiday weekend.
Trend Themes
1. Social Media Campaigns - The McCormick Easter Preview hosted by Gaby Dalkin demonstrates the effectiveness of social media campaigns in educating consumers about a brand's products.
2. Flavor Combinations - The event showcases the myriad of uses for McCormick's premium spice products, highlighting the opportunity for innovative flavor combinations in the food industry.
3. Holiday-inspired Menus - The full Easter-inspired menu at the McCormick Easter Preview provides inspiration for creating special seasonal menus, presenting opportunities for restaurants and caterers to offer unique dining experiences.
Industry Implications
1. Food and Beverage - The event highlights the potential impact of innovative spice products and flavor combinations in the food and beverage industry.
2. Social Media and Marketing - The success of the social media campaign at the McCormick Easter Preview suggests the importance of leveraging social media platforms for successful marketing campaigns.
3. Hospitality and Events - The event showcases the potential for creating unique holiday-inspired menus and experiences, presenting opportunities for hotels, event venues, and catering businesses to cater to special occasions.
5
Score
Popularity
Activity
Freshness
