This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
Rebecca Byers — February 17, 2016 — Marketing
References: eventmagazine
Hosted at the London Edition hotel in Soho, the Fleurs des Rêves four-day multi-sensory pop-up was an immersive experience featuring color-changing flowers and of course, samples of champagne. Designed in collaboration with multi-sensory event designers Bompas & Parr, the evening feted the Valentine's Day season and aimed to provide an introduction to floriography, the "art of giving more specific meanings to flowers."
The set for the Perrier-Jouët Fleurs des Rêves in Soho was inspired by the salons of 1890s Paris and the greenhouses associated with the champagne brand and included video art, psychedelic lighting and a playlist that got more wild as the night went on. The ticketed event invited guests to create their own color-changing flowers, which involved hand-painting petals with thermochromatic ink.
The set for the Perrier-Jouët Fleurs des Rêves in Soho was inspired by the salons of 1890s Paris and the greenhouses associated with the champagne brand and included video art, psychedelic lighting and a playlist that got more wild as the night went on. The ticketed event invited guests to create their own color-changing flowers, which involved hand-painting petals with thermochromatic ink.
Trend Themes
1. Multi-sensory Experiences - Creating immersive experiences that engage multiple senses, such as color-changing flowers and interactive art installations.
2. Floriography - Reviving the age-old practice of floriography and giving more specific meanings to flowers as a way to enhance storytelling and customer engagement.
3. Thermochromatic Ink - Utilizing thermochromatic ink to create interactive and customizable elements, such as hand-painting petals to change colors.
Industry Implications
1. Hospitality - Hotels, restaurants, and event spaces can incorporate multi-sensory pop-ups to enhance guest experiences and differentiate themselves in the market.
2. Event Planning - Event planners and designers can explore the integration of floriography and multi-sensory elements to create unique and engaging experiences for their clients.
3. Art and Design - Artists and designers can experiment with thermochromatic ink and interactive installations to push the boundaries of visual and sensory art experiences.
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