Female-focused communication apps create a community
Implications - It's no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services show both a strategic positioning of chat products toward women of all ages, and a sense of community that is vital to gender equality.
Trend Themes
1. Female-centric Messaging Apps - Apps targeted to women create safe and supportive communities.
2. Limited-exchange Dating Apps - New dating apps adopting innovative technology with messages or notifications restricted to limit harassment.
3. Group Video Chat Apps - Apps that allow multiple individuals to interact together simultaneously and perform various activities.
Industry Implications
1. Social Networking - Expand on current social networking offerings to create community-based chat products that cater to women’s interests.
2. Online Dating - Create new dating platforms with female-positive features that prevent harassment and promote respectful behavior.
3. Video Chat Software - Develop new video chat apps that feature group and social activities for remote interaction.
5 Featured, 39 Examples:
746,689 Total Clicks
Date Range:
Jun 14 — Mar 15
Trending:
Average
Consumer Insight Topics:
