This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
Rebecca Byers — March 24, 2015 — Lifestyle
This in-store case stacker display for Rex Goliath Wines by New Jersey-based graphic designer Ricky Cordero is a fun and dynamic way to grab attention in a retail environment.
Playing on the wine brand's image of being bold and playful, the display is designed to resemble a freak show stage on which brand mascot Rex Goliath is paraded. Rex Goliath was a 47-pound rooster that inspired the brand's namesake and signature larger than life flavor.
The case stacker display holds plenty of stock while remaining low cost and high impact. This over-the-top retail display goes a long way in terms of fending off the competition by providing lots for passersby to ogle at, including a full red and white selection.
Playing on the wine brand's image of being bold and playful, the display is designed to resemble a freak show stage on which brand mascot Rex Goliath is paraded. Rex Goliath was a 47-pound rooster that inspired the brand's namesake and signature larger than life flavor.
The case stacker display holds plenty of stock while remaining low cost and high impact. This over-the-top retail display goes a long way in terms of fending off the competition by providing lots for passersby to ogle at, including a full red and white selection.
Trend Themes
1. Interactive In-store Experiences - Creating interactive displays and experiences in retail environments can engage customers and capture their attention.
2. Branded Mascots - Using mascots as part of brand marketing can create a unique and memorable experience for customers.
3. Cost-effective Retail Displays - Developing low-cost yet visually impactful retail displays can help businesses stand out and attract customers.
Industry Implications
1. Retail - The retail industry can leverage interactive in-store experiences and branded mascots to enhance the shopping experience and boost sales.
2. Marketing and Advertising - Marketing and advertising professionals can explore the use of branded mascots and cost-effective retail displays to create memorable campaigns and deliver impactful messages.
3. Design and Graphics - In the field of design and graphics, there is an opportunity to develop innovative and visually striking retail displays that capture consumer attention and drive sales.
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