Projected displays create whimsy, interactivity and prestige
Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.
Workshop Question - In what ways could your products or services benefit from a multi-sensory experience?
Trend Themes
1. Projected Displays - Brands are leveraging projected displays to create interactive and engaging in-store experiences.
2. Interactive In-store Displays - Retailers are exploring technology-driven interactive in-store displays to create engaging customer experiences and boost sales.
3. Virtual Technology Shops - Tech companies are setting up virtual reality tours of their stores to create immersive experiences for customers, even without a physical presence.
Industry Implications
1. Retail Industry - The use of projected displays, interactive in-store displays, and virtual technology shops create new ways for retailers to engage with customers and drive sales.
2. Furniture Industry - Augmented reality technology is enabling users to try out different furniture designs and try different shades in-store, opening up new opportunities for the industry.
3. Tech Industry - The trend towards digital retail showrooms and virtual technology shops is creating new avenues for tech companies to showcase their products in an immersive and engaging way.
