Consumers search for team-centric activities that make the most of aging
Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
Trend Themes
1. Boomer Lifestyle Activities - Baby boomer consumers are interested in ushering in a new stage of life with adventure and experimentation and seeking team-centric activities that cater to them.
2. Brain Fitness Clubs for Seniors - Offering brain fitness club memberships is an opportunity for businesses to cater directly to aging populations' brain health concerns.
3. Senior-specific Exercise Classes - As boomers express an interest in staying active as they age, specially designed fitness classes are becoming increasingly popular and represents an opportunity for businesses to tap into this market.
Industry Implications
1. Fitness - Fitness regimens are important to baby boomer consumers for physical and mental well-being as they age, creating an opportunity for businesses specializing in senior-specific fitness programs/classes.
2. Travel and Leisure - As baby boomers begin to retire, they are looking for new experiences, and businesses in the travel and leisure industries can create innovative programs for aging consumers seeking adventure.
3. Healthcare - As aging populations continue to grow, healthcare providers can develop methods to help maintain high functioning boomer brain health in an effort to keep mental ailments in check.
6 Featured, 47 Examples:
152,371 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Untested
Consumer Insight Topics:
