This Beer Retail Display for Dos Equis is an Effective In-Store Ad
Rebecca Byers — March 24, 2015 — Lifestyle
References: behance.net
A playful visualization of the brand's double 'X' moniker, this beer retail display for Dos Equis is a vibrant way to make a mark in-store. The Mexican beer brand's dynamic color scheme combined with the curvature of the display leads for an intriguing, dizzying method of displaying the selection of Dos Equis types.
Given the curved nature of the floorstand, the shopper is invited to do walk around it, extending themselves a full view of the X-shaped display. This in itself is impressive and relevant, since busy shoppers are constantly being inundated with plenty of in-store distractions fighting for their attention.
This visually stimulating beer retail display is an out-of-the-box approach to a conventional point of purchase floorstand that was designed by Mexico City-based graphic designer Daniel Coello.
Given the curved nature of the floorstand, the shopper is invited to do walk around it, extending themselves a full view of the X-shaped display. This in itself is impressive and relevant, since busy shoppers are constantly being inundated with plenty of in-store distractions fighting for their attention.
This visually stimulating beer retail display is an out-of-the-box approach to a conventional point of purchase floorstand that was designed by Mexico City-based graphic designer Daniel Coello.
Trend Themes
1. Dynamic Retail Displays - Exploring visually stimulating and interactive retail displays that capture shoppers' attention and enhance brand visibility.
2. Curved Floorstands - Incorporating curved floorstands in retail spaces to create a unique and immersive shopping experience.
3. Brand Visualization - Utilizing creative brand visualizations in retail displays to enhance brand recognition and consumer engagement.
Industry Implications
1. Alcohol Retail - Discovering new ways to attract customers and showcase beer brands in retail environments.
2. Graphic Design - Exploring innovative graphic design concepts and techniques for creating captivating retail displays.
3. Marketing and Advertising - Leveraging visually appealing displays to advertise and promote products in-store.
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