Retail moves further away from the mundane to satisfy wanderlust
Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences; however the credit crunch has also had an effect on the wallet, making the atypical and extraordinary less feasible. Satiating this unfulfilled need, companies are incorporating wanderlust elements into retail displays.
Workshop Question - Where can you incorporate aspriational elements into the way you position your brand's offerings?
Trend Themes
1. Retail Therapy - The incorporation of wanderlust elements into retail displays provides consumers with alternative forms of escapism.
2. Branded Visual Immersion - Customized branded retail displays that evoke specific experiences have a significant impact in building a relationship with consumers.
3. Tactile Illusion - Art installations that create an illusion or tactile manipulation provide a unique sensory experience for audiences.
Industry Implications
1. Retail - The incorporation of novel, experiential elements into brick-and-mortar retail displays provides increasingly important avenues for consumer engagement and immersion.
2. Beverage and Alcohol - From aquatic branding motifs to cardboard displays, the beverage industry leverages creative branding techniques to evoke beach vibes and other experience-based associations with its products.
3. Art and Design - Visually striking theatrical furniture exhibitions, floating box installations and washi paper exhibits demonstrate an increasing interest in sensory experiences and unique art displays.
7 Featured, 56 Examples:
700,739 Total Clicks
Date Range:
Nov 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:
