Yoplait Singles Out Natural Ingredients with Strawberry Signage
Meghan Young — March 11, 2015 — Business
References: yoplait & vividbrand.asia
Yoplait has created a bold yogurt display that focuses on ingredients the brand knows consumers are concerned with. Not only is the refrigerated stall fitted with Yoplait's logo, it features a huge replica of the package on top while strawberry signage hangs from the ceiling around it. Tastefully decorated, the yogurt display shows just how fresh and healthy this option truly is.
Of course, the strawberry signs also act as a beacon to the yogurt display. In perfect view from all aisles, people will be drawn to Yoplait like moths to a flame. It doesn't hurt that there is nothing more to the yogurt display than that. This ensures the product itself isn't overwhelmed and overlooked.
Of course, the strawberry signs also act as a beacon to the yogurt display. In perfect view from all aisles, people will be drawn to Yoplait like moths to a flame. It doesn't hurt that there is nothing more to the yogurt display than that. This ensures the product itself isn't overwhelmed and overlooked.
Trend Themes
1. Bold-displays - Creating visually striking displays that emphasize key product features or ingredients can capture consumer attention and drive sales.
2. Ingredient-focused-marketing - Highlighting natural and healthy ingredients can appeal to consumers who prioritize transparency and quality in their food choices.
3. Strategic-positioning - Placing displays in high-traffic areas and making them easily visible from multiple angles can increase the likelihood of attracting customers and driving product awareness.
Industry Implications
1. Food-retail - Bold displays and ingredient-focused marketing strategies can be effective for food retailers aiming to showcase their products' unique qualities and standing out in a crowded market.
2. Grocery - Strategic positioning of displays can benefit grocery stores by drawing attention to specific products and increasing impulse purchases.
3. Health-food - Highlighting natural and healthy ingredients through visually appealing displays can cater to the growing demand for health-conscious food options in the market.
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