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Digitized Girl Power

The next phase of equality for women focuses on tech and the online sphere

Implications - The past few years have seen great progress for women's rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated industry is seeing more female entrepreneurs and gadgets targeted toward girls. Though not the final step toward equality, digitizing girl power shows a shift in girls' attitudes toward technology.
Trend Themes
1. Digitized Feminism - As technology sees more female entrepreneurs and gadgets targeted towards girls, a shift in girls' attitude towards technology shows a next frontier for feminism.
2. STEM Gender Skills Gap - Initiatives aimed at gamification of digital technologies, peer mentorships and tech-themed entrepreneurial summer camp for girls could potentially mitigate the unemployment situation in Africa and close the gender gap in tech-related fields.
3. Female-centric Technology - From female-mentoring apps to networking platforms, brands focusing on expanding their technology offerings to women are disrupting the male-dominated industry and elevating women’s presence in tech.
Industry Implications
1. Technology - Initiatives and campaigns that specialize in gamification of digital technologies and promoting STEM-related fields can resonate more with a wider audience while contributing to shifting cultural attitudes towards technology.
2. Entertainment - Initiatives that create safe and empowering spaces for female gamers and offer immersive workshops to women who want to learn more about music or other entertainment genres are disrupting the unbalanced entertainment industry.
3. Education - Tech-themed entrepreneurial summer camp for girls, female-mentoring apps and other similar programs are aimed at boosting STEM education and promoting female participation in technology and entrepreneurship.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
152,319 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Female-Friendly Networking Apps
Female-Friendly Networking Apps
The Bumble BIZZ App Introduces Women To Careers Of Interest
Bumble might be known as an app that gained fame for helping women find dates but its newest successor, titled Bumble BIZZ, happens to be a networking app that is designed to make it easier than... MORE
All-Female DJ Workshops
All-Female DJ Workshops
This Immersive Workshop Was Created to Empower Musically Inclined Women
Chippy Nonstop, a DJ, rapper and singer from California, hosted an all-female DJ workshop at Toronto’s Studio Bar as a means of encouraging women to get more involved in an industry that they&#... MORE
Girl-Targeted Tech Programs
Girl-Targeted Tech Programs
This 3D Printing Project Enables You to Invest in Girls' Education
This 3D printing project aims to get more girls in Africa into subjects like science, technology, engineering and math. From non-profit organization Youth For Technology, 3D Africa is a charitable... MORE
Female Mentorship Platforms
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
Glassbreakers is a female mentorship platform that connects like-minded women. Focusing specifically on peer mentorships, Eileen Carey, one of the co-creators, says, “People your age... MORE
Girls-Only Gamer Parties
Girls-Only Gamer Parties
Microsoft Japan Threw an Xbox Party Exclusively for Girl Gamers
The Xbox is often thought of as a console that’s geared towards a male audience, but Microsoft Japan set out to smash these perceptions by hosting an event just for girl gamers. The... MORE
Girls Coding Camps
Girls Coding Camps
TechGirlz Runs a Tech-Themed Entrepreneurial Summer Camp for Girls
Following the path of Girls Who Code, TechGirlz is an innovative and important initiative aiming to cultivate an interest to pursue a career in technology related fields in as many young women as... MORE
play_circle_filledEmpowering Emoji Campaigns
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
The latest installment of Always’ #LikeAGirl campaign ponders the lack of diversity when it comes to female emojis. While there are emojis for nearly every situation, the majority of these... MORE
Tween Feminism Tours
Tween Feminism Tours
The Rookie Yearbook Four Meetup is Hosted by Tavi Gevinson and Readers
The Rookie Yearbook Four meet-up is a US-wide tour that encourages young girls to feel empowered. First gaining fame as a pint-sized fashion blogger at an early age, the magazine’s editor Tavi... MORE

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