This Old Forester Retail Display is Designed to Prevent Theft
Jana Pijak — March 24, 2015 — Marketing
References: crux-retail
This Old Forester retail display was modeled to prevent theft and offers full product visibility from all angles. The piece was designed by Crux Retail, a creative studio that specializes in store shelves and kiosks that are practical and personalized to fit a brand's message.
Portraying the bourbon brand's artisanal feel, Crux Retail's Old Forester retail display is accented with its logo and boasts a barrel-shaped design that is vintage and rustic in its theme. The unit boasts three levels, two that are shelves and an accentuated top display that can fit up to 12 bottles of bourbon.
This theft-preventing store shelf system is made using stained plywood materials that are screen printed with Old Forester's branding and are reinforced with structural steel elements.
Portraying the bourbon brand's artisanal feel, Crux Retail's Old Forester retail display is accented with its logo and boasts a barrel-shaped design that is vintage and rustic in its theme. The unit boasts three levels, two that are shelves and an accentuated top display that can fit up to 12 bottles of bourbon.
This theft-preventing store shelf system is made using stained plywood materials that are screen printed with Old Forester's branding and are reinforced with structural steel elements.
Trend Themes
1. Theft-preventing Store Shelving - Opportunity for disruptive innovation lies in creating technologically enhanced store shelving systems that can prevent theft while providing full product visibility.
2. Practical and Personalized Kiosks - There is potential for disruptive innovation in developing customizable kiosk designs that not only meet the practical needs of brands but also align with their unique messages.
3. Vintage and Rustic Retail Displays - A disruptive innovation opportunity exists in creating retail displays that evoke nostalgia and appeal to consumers' desire for artisanal and authentic experiences.
Industry Implications
1. Retail Shelving and Display - The retail shelving and display industry can explore new methods and materials to prevent theft and enhance product visibility.
2. Creative Studio and Design - Creative studios specializing in store shelves and kiosks have the potential to disrupt the market by offering personalized and practical designs.
3. Bourbon and Alcohol Retail - The bourbon and alcohol retail industry can take advantage of vintage and rustic retail displays to create unique brand experiences and appeal to customers.
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