Dannon Oikos Triple Zero is Being Touted as the Official Yogurt of the NFL
Laura McQuarrie — February 2, 2015 — Lifestyle
References: oikosyogurt & brandeating
With the hopes of appealing to men, Dannon's Oikos Triple Zero has been named the Official Yogurt of the NFL. The 'Triple Zero' part of the yogurt comes from the snack having zero added sugar, zero fat and zero artificial sweeteners—instead, this yogurt is naturally sweetened with zero-calorie Stevia, which is a great sugar substitute. The yogurt comes in a total of six flavors, including Banana Crème, Coconut Crème, Mixed Berry, Peach, Strawberry and Vanilla, providing 15 grams of protein per each 5.3-oz single-serve cup. As well, this yogurt is also being sold in larger quart sizes.
In terms of having this yogurt hit home with a male audience, Dannon is teaming up with NFL quarterback Cam Newton to promote the snack.
In terms of having this yogurt hit home with a male audience, Dannon is teaming up with NFL quarterback Cam Newton to promote the snack.
Trend Themes
1. Protein-packed Snacks - Exploring the trend of high-protein snacks as a healthy alternative to traditional snacks and a way to appeal to fitness-conscious consumers.
2. Natural Sweeteners - The trend of using natural, zero-calorie sweeteners such as Stevia to replace traditional artificial sweeteners in food and beverage products.
3. Athlete Endorsements - The trend of partnering with athletes as brand ambassadors to promote healthy food and beverage products to consumers interested in fitness and athletic performance.
Industry Implications
1. Dairy - The dairy industry has opportunities to explore protein-packing as a way to appeal to health-conscious consumers and to collaborate with athletes to promote their products.
2. Snack Foods - The snack food industry has opportunities to develop high-protein snack options and to use natural sweeteners in their products to appeal to consumers looking for healthier snack alternatives.
3. Sports Marketing - The field of sports marketing has opportunities to partner with athletes to promote health-conscious food and beverage products to consumers interested in fitness and athletic performance.
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