The Camper Stockholm Store Features White Podiums to Display Product
Rebecca Byers — March 3, 2015 — Fashion
References: dezeen
Japanese studio Nendo has designed a minimalist Camper Stockholm store that makes use of paper-thin podiums to display products from the Spanish shoe brand. The Camper Stockholm store is one in a handful of retail collaborations between the Spanish brand and famous design studios. Sneakers and boots from the brand's range sit stacked on the pillars of varying height and thickness.
While the sleek white podiums appear to be made from paper or cardboard, they were in fact fashioned by the designers out of two millimeter thick resin flooring.
The Camper Stockholm location follows several stores designed for the brand by architect Kengo Kuma, while other collaborations in the Camper Together series include the Melbourne shop featuring an installation of 30,000 bright red shoes laces hanging from its ceiling.
While the sleek white podiums appear to be made from paper or cardboard, they were in fact fashioned by the designers out of two millimeter thick resin flooring.
The Camper Stockholm location follows several stores designed for the brand by architect Kengo Kuma, while other collaborations in the Camper Together series include the Melbourne shop featuring an installation of 30,000 bright red shoes laces hanging from its ceiling.
Trend Themes
1. Minimalist Retail Design - Opportunity for incorporating minimalist designs in retail stores, such as paper-thin podiums to display products.
2. Collaboration with Design Studios - Opportunity for brands to collaborate with famous design studios to create distinctive and unique retail spaces.
3. Innovation in Retail Fixtures - Opportunity to create innovative retail fixtures using unconventional and eco-friendly materials such as resin flooring.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate minimalist designs to showcase their products and collaborate with design studios to create unique shopping experiences for their customers.
2. Interior Design - Interior designers can create innovative retail fixtures using unconventional materials and add an eco-friendly touch to the design.
3. Sustainable Retail - Sustainable retailers can use eco-friendly materials like resin flooring for fixtures and increase brand awareness regarding sustainability.
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