Products and services aim to foster a sense of togetherness during meals
Implications - With consumers' lives busier than ever, the sense of intimacy and togetherness that was once present during family meal-times is now dwindling. People are more likely to eat alone or while on-the-go, and even meals shared with family and friends are cut short or interrupted by a barrage of e-mails and phone calls. In order to rectify this situation, apps and products that encourage bonding and socialization during meals are on the rise, suggesting a desire for a return to family-focused ritual and tradition.
Trend Themes
1. Meal-time Bonding - Apps and products that encourage bonding and socialization during meals are on the rise.
2. Group Meal Ordering - Food delivery services designed to make group food deliveries easier to carry out, minimizing mistakes and mix-ups.
3. Family Dinner Apps - Apps that encourage families to get together in real life and converse over food, to make mealtime special again.
Industry Implications
1. Food and Hospitality - Apps, products, and services that encourage bonding and socialization during meals appeal to the food and hospitality industry.
2. Technology - Technology companies have developed mobile apps for group meal ordering and family dinner apps to bring people together.
3. Recruiting - Firms like Lunchcruit are using the meal experience as an opportunity for organic recruiting.
6 Featured, 50 Examples:
120,485 Total Clicks
Date Range:
Feb 15 — Oct 15
Trending:
Mild
Consumer Insight Topics:
