This iOGO Demo Table is a Perfect Way to Introduce New Flavors in Store
Jana Pijak — March 2, 2015 — Marketing
References: matrixmci
Matrix Marketing Concepts created these portable yogurt displays for iOGO. The brand's demo tables were set-up across a series of grocery store locations and allowed customers to sample and buy their latest products.
In addition to featuring built-in ice coolers, the portable yogurt displays also included built-ins that stored cutlery and other accessories. When passing by the display, customers were able to sample IOGO's latest flavors and were also able to pick up a refrigerated product on the spot.
This convenient kiosk is a great way for food brands to display their products while offering samples to consumers. Unlike traditional kiosks, this design by Matrix ensured products were chilled and fresh thanks to its integration of a built-in ice box system.
In addition to featuring built-in ice coolers, the portable yogurt displays also included built-ins that stored cutlery and other accessories. When passing by the display, customers were able to sample IOGO's latest flavors and were also able to pick up a refrigerated product on the spot.
This convenient kiosk is a great way for food brands to display their products while offering samples to consumers. Unlike traditional kiosks, this design by Matrix ensured products were chilled and fresh thanks to its integration of a built-in ice box system.
Trend Themes
1. Portable Display Kiosks - Integrating built-in ice coolers and storage solutions present opportunities for food brands to innovate the way they display and sample their products.
2. On-the-spot Sales - Creating a portable display kiosk design that enables sales of refrigerated products on-site presents a disruptive innovation opportunity for food brands.
3. Convenience Sampling - Integrating sample stations in portable display kiosks positioned at high traffic areas in stores is a trend food brands can tap into to drive sales and introduce their products to shoppers.
Industry Implications
1. Food Retail - Food retailers can leverage the trend of portable display kiosks to offer a more convenient way for customers to sample and purchase new products.
2. Foodservice - Portable display kiosks present an opportunity for the foodservice industry to introduce new products on-the-go and at events.
3. Marketing and Advertising - Marketing and advertising firms can help food brands design and execute portable display kiosks that will enable them to showcase their products to a larger audience in high-traffic areas.
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