Retail spaces become destinations for social interaction
Implications - The shopping experience is slowly transforming into a sociable, community-driven experience, and that shift is being strongly emphasized in the retail space. Aiming to create more than just higher consumer engagement, retailers are creating safe, inclusive and positivity-encouraging spaces that work to close the gap between strangers. These ventures broaden the sense of "community" to include fellow shoppers, creating a culture of optimism and goodwill.
Workshop Question - In an increasingly diverse world, what could your brand do to encourage unity?
Trend Themes
1. Community-driven Retail - The shift towards creating safe, inclusive and positivity-encouraging spaces is creating a culture of optimism and goodwill.
2. Multipurpose Retail Spaces - Spaces that combine the functions of an eatery, bar, library, design gallery and furniture outlet are providing new opportunities for niche design retail.
3. Retail as Safe Spaces - Retailers turning stores into LGBT safe spaces could set a precedent for other businesses to provide special training on LGBT issues.
Industry Implications
1. Retail Industry - Businesses can learn from and adapt to the shift towards community-driven retail.
2. Design Industry - Multipurpose retail spaces provide new opportunities for niche design retail.
3. Service Industry - Creating retail spaces that are safe spaces for specific communities can have a positive impact on the community and surrounding areas.
5 Featured, 44 Examples:
426,145 Total Clicks
Date Range:
Apr 15 — Nov 15
Trending:
Warm
Consumer Insight Topics:
