Supermarket Chain Giant Eagle Creates Healthy Snack Aisle for Children
Meghan Young — September 9, 2014 — Lifestyle
References: gianteagle & psfk
Giant Eagle, a supermarket chain based in the United States, has introduced a healthy snack aisle for children in a solid attempt to become more kid-focused. As obesity continues to rise, it is becoming more important for people, not just parents, to encourage healthier lifestyle choices. Giant Eagle is addressing one of the root causes by focusing on good food choices.
Dubbed 'Kids' Healthy Snack Zone,' Giant Eagle's newest aisle is well designed and full of color. PSFK writes, "This section of easy to pack, easy to eat healthy treats are not only great for teaching kids how to eat better but also makes it easy for parents to prep them for school lunches, car rides, and even for dessert at home."
Dubbed 'Kids' Healthy Snack Zone,' Giant Eagle's newest aisle is well designed and full of color. PSFK writes, "This section of easy to pack, easy to eat healthy treats are not only great for teaching kids how to eat better but also makes it easy for parents to prep them for school lunches, car rides, and even for dessert at home."
Trend Themes
1. Healthy Kids Snacks - The trend of supermarkets introducing healthy snack aisles for children will continue to grow as the fight against childhood obesity is prioritized.
2. Kid-focused Store Design - Designing colorful, interactive store sections for kids can improve their shopping experience and encourage healthy snacking habits.
3. Convenient Healthy Snacks - The importance of convenient and easy-to-pack healthy snacks for kids will be emphasized as parents seek to promote healthier lifestyle choices.
Industry Implications
1. Supermarkets - Supermarkets have the opportunity to increase their profitability and customer base by introducing kid-focused healthy snack sections.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of healthy snacking for children by creating and marketing new products that are both healthy and appealing to kids.
3. Children's Retail - Specialty children's stores can differentiate themselves by offering healthy snack options and designing interactive, kid-friendly shopping experiences.
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