IKEA Canada Will Soon Feature 'Pick and Mix' Candy Shop Stations
Laura McQuarrie — July 14, 2015 — Art & Design
References: ikea & marketingmag
Other than furniture and food, soon there will be one more reason to visit IKEA locations in Canada—all 12 of the country's stores will soon include in-store candy shops.
The Swedish 'Lördagsgodis' shops will be known as 'Pick and Mix' self-serve stations brimming with an assortment of Scandinavian candies that are meant to be mixed and matched. Like other popular bulk candy and snack shops, the items at IKEA's Pick and Mix candy shops will be determined by weight.
This new offering from IKEA came about to revive 'Saturday candy,' a tradition that allows kids to visit the local sweet shop once a week to treat themselves to a bag of candy. To make sure that people of all ages are able to indulge in the right kind of sweets, IKEA will only serve candies that are free of trans fats, high fructose corn syrup, artificial colors and GMO ingredients.
The Swedish 'Lördagsgodis' shops will be known as 'Pick and Mix' self-serve stations brimming with an assortment of Scandinavian candies that are meant to be mixed and matched. Like other popular bulk candy and snack shops, the items at IKEA's Pick and Mix candy shops will be determined by weight.
This new offering from IKEA came about to revive 'Saturday candy,' a tradition that allows kids to visit the local sweet shop once a week to treat themselves to a bag of candy. To make sure that people of all ages are able to indulge in the right kind of sweets, IKEA will only serve candies that are free of trans fats, high fructose corn syrup, artificial colors and GMO ingredients.
Trend Themes
1. In-store Candy Shops - The introduction of in-store candy shops in furniture stores like IKEA presents an opportunity for other retailers to enhance the shopping experience by offering a variety of confectionery.
2. Self-serve Stations - The implementation of self-serve stations that allow customers to mix and match candies at their own convenience opens up possibilities for other industries, such as grocery stores, to adopt a similar concept.
3. Reviving Tradition - The resurgence of 'Saturday candy' traditions by brands like IKEA could inspire other businesses to tap into nostalgia and bring back old-fashioned experiences for customers.
Industry Implications
1. Furniture Retail - Furniture retailers could consider incorporating in-store candy shops to create a unique and enjoyable shopping environment for customers.
2. Grocery - Grocery stores can explore the concept of self-serve candy stations to introduce a fun and interactive element to the shopping experience.
3. Confectionery - The confectionery industry could benefit from the trend of reviving traditional candy shops and creating a nostalgic appeal for consumers seeking unique sweet treats.
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