The Untold Festival Offers Free Tickets as a Reason to Donate Blood
Laura McQuarrie — July 22, 2015 — Marketing
References: untoldfestival & creativity-online
In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival.
As a music event that's being hosted in Dracula's hometown of Transylvania, the event is asking people to trade their blood for a ticket. In partnership with Romania's National Institute for Blood Transfusions, mobile blood donation stations are being set up and for each person that makes a donation, they are rewarded with a free pass to the event. Considering that attending a music festival can be expensive, this is an affordable way to seek entertainment and potentially save a life at the same time.
Another standout campaign that drove people to donate blood took the form of a pop-up shop where fans could purchase Walking Dead merchandise. Although there is hardly anything fun about having blood drawn, the activity can be encouraged with the right kind of marketing.
As a music event that's being hosted in Dracula's hometown of Transylvania, the event is asking people to trade their blood for a ticket. In partnership with Romania's National Institute for Blood Transfusions, mobile blood donation stations are being set up and for each person that makes a donation, they are rewarded with a free pass to the event. Considering that attending a music festival can be expensive, this is an affordable way to seek entertainment and potentially save a life at the same time.
Another standout campaign that drove people to donate blood took the form of a pop-up shop where fans could purchase Walking Dead merchandise. Although there is hardly anything fun about having blood drawn, the activity can be encouraged with the right kind of marketing.
Trend Themes
1. Blood-bartering Campaigns - The use of unique campaigns that incentivize blood donations with rewards like free event tickets or merchandise.
2. Mobile Blood Donation Stations - The set-up of mobile donation stations in partnership with organizations, making blood donations more accessible and convenient.
3. Creative Marketing Strategies - The implementation of creative marketing strategies to encourage blood donations, such as tying them to popular cultural events like music festivals or pop-up shops.
Industry Implications
1. Healthcare - The healthcare industry can explore partnerships with event organizers to set up blood donation stations at concerts and festivals.
2. Event Planning - Event planning companies can launch blood-bartering campaigns as a unique way to attract attendees and contribute to a good cause.
3. Marketing and Advertising - Marketing and advertising agencies can develop creative strategies to promote blood donations and incentivize participation through innovative rewards.
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