The Nemeau Seafood Shop Mimics the Experience of Being Undersea
Laura McQuarrie — July 22, 2015 — Business
References: delessard & retaildesignblog.net
Seafood stores are hardly ever designed as spaces that inspire beauty, but the Némeau Seafood Shop is a rare exception.
When Jean de Lessard was put to the task of coming up with a concept for the space, the interior designer sought inspiration from the literary sci-fi classic 'Twenty Thousand Leagues Under the Sea.' As a result, the interior of the Canadian fish market mimics the movement of water and light under the sea with shapes and linear detailing.
Consumers are invited to explore the shop's range of fish and shellfish products with precious open glass display cases that resemble icebergs. To ensure peak freshness, these cases can be filled with water. As these are spaced throughout the shop and angled in particular ways, this encourages meandering throughout the interior of the seafood store.
When Jean de Lessard was put to the task of coming up with a concept for the space, the interior designer sought inspiration from the literary sci-fi classic 'Twenty Thousand Leagues Under the Sea.' As a result, the interior of the Canadian fish market mimics the movement of water and light under the sea with shapes and linear detailing.
Consumers are invited to explore the shop's range of fish and shellfish products with precious open glass display cases that resemble icebergs. To ensure peak freshness, these cases can be filled with water. As these are spaced throughout the shop and angled in particular ways, this encourages meandering throughout the interior of the seafood store.
Trend Themes
1. Faceted Seafood Retail - Designing seafood stores with a focus on aesthetics to create an experiential shopping environment.
2. Aquatic-inspired Interior Design - Drawing inspiration from the ocean to create immersive interior design experiences in businesses.
3. Freshness-focused Retail - Emphasizing freshness of products in store design and displays to increase customer perception of product quality.
Industry Implications
1. Seafood Retail - Opportunities for seafood retailers to differentiate themselves and attract more customers through innovative store design.
2. Interior Design - Opportunities for designers to create immersive, visually stunning spaces outside of traditional design conventions.
3. Retail Freshness Technology - The potential for technology to improve product freshness and presentation in retail settings to further enhance the customer experience and drive sales.
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