The traditional print has been shed of old cliches to become a modern craze
Implications - Hipsters have helped transform plaid from a look associated with lumberjacks and Scottish kilts to a widespread trend not only in fast fashion and couture, but also in home decor. No longer just a look for winter, prints like gingham have made their way into wardrobes and homes year-round.
Trend Themes
1. Plaid as a Modern Trend - Plaid and tartan are no longer confined to winter clothing and lumberjack attire. The print has been given a modern twist and is now used in fast fashion, ready-to-wear collections, home decor, and more, indicating the potential for disrupting how textiles are used and the market for seasonal clothing.
2. Customization Driven by Social Media - The emergence of social media has increased the importance of customization for consumers. The desire to have personalized items, like Minx nails, appeals to customers who prefer to have unique products they can integrate into other facets of their lives, which could present an opportunity for businesses to offer more customizable products.
3. Vintage Fashions & Retro Resurgence - Retro fashions are resurging among budget-conscious consumers, who have begun to embrace relics from different decades. Companies can cater to these consumers by manufacturing products with vintage elements in their designs, which presents opportunities for leveraging nostalgia and the success of previous time-period inspired fashion.
Industry Implications
1. Fast Fashion - Fast fashion and ready-to-wear collections have embraced plaid prints, showcasing the print's modern twist and how it can be used across various forms of clothing, and disrupted seasonal fashion trends.
2. Fashion Accessories - The blend of plaid with modern designs in sneakers, wallets, watches, glasses, and other items offer new creative opportunities for designers.
3. Home Decor - Plaid and tartan have found new use in home decor, suggesting the potential for expanding the textile market beyond clothing and fashion.
20 Featured, 127 Examples:
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Date Range:
Apr 09 — Dec 09
Trending:
Hot
Consumer Insight Topics: