Nike's New Air Max Light Shows Golden Lining Of Style
Andrew Robichaud — May 28, 2009 — Fashion
References: sneakersnstuff & highsnobiety
Simple. Funky. Fresh. Pretty standard Nike protocol, I might say (for some models, minus the simple part).
Nike's new Air Max Lights stick to old school Nike styles with a hip play on the gold, black, and white canvas featuring the classic NIKE AIR (plus the swoosh) on the back of the shoe (don't forget the air bubble pockets on each side...sweet).
With the SBs taking over left and right, faithful Nike supporters need to step back into the Air Max flavour of the good old days.
These funky fresh kicks are genuine and true Nikes.
Nike's new Air Max Lights stick to old school Nike styles with a hip play on the gold, black, and white canvas featuring the classic NIKE AIR (plus the swoosh) on the back of the shoe (don't forget the air bubble pockets on each side...sweet).
With the SBs taking over left and right, faithful Nike supporters need to step back into the Air Max flavour of the good old days.
These funky fresh kicks are genuine and true Nikes.
Trend Themes
1. Retro-style Footwear - Opportunity for brands to create footwear designs that harken back to old school styles with a modern, funky twist.
2. Gold and Black Color Palette - Potential for brands to incorporate gold and black color schemes into their footwear designs to create a stylish and eye-catching aesthetic.
3. Nostalgic Fashion - Growing demand for fashion items that evoke nostalgia and bring back memories of the past, presenting an opportunity to market retro-inspired footwear.
Industry Implications
1. Sportswear and Sneaker Brands - Sports brands such as Nike can leverage the trend for retro-style footwear to attract consumers who appreciate both old school designs and modern comfort.
2. Fashion Retail - Retailers in the fashion industry can capitalize on the demand for nostalgic fashion by stocking and promoting retro-style footwear.
3. Streetwear and Urban Fashion - Opportunity for streetwear and urban fashion brands to incorporate retro-style sneakers with gold and black accents into their collections, appealing to style-conscious consumers.
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