The Ellery Winter 2010 Collection Keep Us Wanting More
Robyn Currie — November 16, 2009 — Fashion
References: elleryland & lifelounge
Australia has the best of everything. Coral reefs, Kylie Minogue, didgeridoos, and the Ellery Winter 2010 collection. This season’s offerings mixes rock’n'roll with classic film aesthetic with its A Tribute to Dr. Strange collection.
With amazing structures, and using leather pieces, ostrich feather detailing, and hand sewn embellishments, the collection channels a sexy nurse vibe with the offbeat medical jargon used throughout. Check out the gallery for more of the Ellery Winter 2010 collection.
Implications - Consumers in modern society are looking for abstract designs. No longer attracted to a straight-forward aesthetic, customers are looking for ones that feature unconventionality. Companies could focus on this in order to gain more attention on the market.
With amazing structures, and using leather pieces, ostrich feather detailing, and hand sewn embellishments, the collection channels a sexy nurse vibe with the offbeat medical jargon used throughout. Check out the gallery for more of the Ellery Winter 2010 collection.
Implications - Consumers in modern society are looking for abstract designs. No longer attracted to a straight-forward aesthetic, customers are looking for ones that feature unconventionality. Companies could focus on this in order to gain more attention on the market.
Trend Themes
1. Abstract Designs - Companies can tap into the trend of abstract designs to attract customers who are no longer interested in straight-forward aesthetics.
2. Mixing Rock 'n' Roll with Classic Film Aesthetic - Brands can explore the trend of combining rock 'n' roll elements with classic film aesthetics to create unique and edgy fashion lines.
3. Offbeat Medical Jargon - Incorporating offbeat medical jargon into fashion collections can create a unique and provocative vibe that appeals to modern consumers.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards abstract designs and the fusion of rock 'n' roll and classic film aesthetics.
2. Entertainment - The entertainment industry can explore collaborations with fashion brands to capitalize on the trend of mixing rock 'n' roll with classic film aesthetics.
3. Healthcare - The healthcare industry could partner with fashion brands to incorporate offbeat medical jargon into clothing designs, creating a new market for medical-themed fashion.
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