Nike's LIVESTRONG Collaboration Advertises Lance Armstrong Partnership
Christina Butty — July 14, 2009 — Marketing
This installation is for the Nike Sportswear LIVESTRONG collection. While interesting to look at, it also conveniently doubles as advertising for the collaboration.
On a tight time line, Frank Liew and the Qubic Crew put on this show to celebrate Nike and Lance Armstrong’s partnership.
Along with showing the products associated with the actual project, the duo also included Lance Armstrong’s bike and Tour de France components for this Nike and Lance Armstrong collaboration.
What an interesting form of advertisement.
On a tight time line, Frank Liew and the Qubic Crew put on this show to celebrate Nike and Lance Armstrong’s partnership.
Along with showing the products associated with the actual project, the duo also included Lance Armstrong’s bike and Tour de France components for this Nike and Lance Armstrong collaboration.
What an interesting form of advertisement.
Trend Themes
1. Artistic Advertising - The trend of using art installations as a form of advertising offers a disruptive innovation opportunity for businesses to create unique and engaging marketing campaigns.
2. Brand Collaborations - The trend of brands partnering with influential figures like athletes opens up opportunities for disruptive innovations in creating innovative products and marketing strategies.
3. Product Display Showcase - The trend of showcasing products in unique and visually appealing ways provides an opportunity for businesses to disrupt traditional retail experiences and attract customers.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage artistic advertising and brand collaborations to differentiate their products and strengthen their brand messaging.
2. Art Exhibitions - The art exhibition industry can explore disruptive opportunities by partnering with brands to create immersive experiences that merge art and advertising.
3. Bicycle Manufacturing - The bicycle manufacturing industry can utilize product display showcases to create engaging retail experiences and drive interest in their products.
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