Subculture devotees adopt unlikely animals as style saviors
Implications - Cute animals like pandas and puppies have historically been surefire style successes, but hipsters are now leaning towards unlikely animals like narwhals to set themselves aside from the masses. Mother Nature's forgotten creatures like narwhals and wolves are now at the forefront of fashion.
Trend Themes
1. Unlikely Animal Subculture - Hipsters are embracing unlikely animals as fashion statements, including wolves and narwhals.
2. Animal Branding - Companies are using animal imagery to personify their brands, as seen in Christopher Kane's Gorilla tees and Fido and Telus's animal-themed commercials.
3. Animal-inspired Accessories - Haoshi Animal Rings and Scholarly Articles' narwhal pumps show a trend towards animal-inspired accessories in the fashion industry.
Industry Implications
1. Fashion - The fashion industry is embracing animal-inspired designs and subcultures.
2. Advertising - Companies can use animal imagery to personify their brands in advertising campaigns, as demonstrated by Telus and Fido's commercials.
3. Jewelry - Animal-inspired jewelry, such as Haoshi Animal Rings and the Hip Shark necklace, presents a disruptive innovation opportunity for the jewelry industry.
7 Featured, 49 Examples:
1,234,839 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:
