Nava Design Watches by Denis Guidone Keep Time (And Your Attention)
Meghan Young — October 4, 2009 — Art & Design
References: navadesign & swipelife
Nava Design watches by Denis Guidone are a more playful alternative to the foreboding and serious watches that are currently on the market; the designer puts to test traditional timepieces.
With four contributions—the Ora, Ora Lattea, Ora Unica, and Tempo Libero—Nava Design watches by Denis Guidone each draw on the peculiar and whimsical nature of time. The Ora Unica may look familiar, since it was featured last year, but make sure you check out the gallery to see Denis Guidone’s latest additions. Not only will you see just how playful he gets, you’ll end up wanting one of each.
With four contributions—the Ora, Ora Lattea, Ora Unica, and Tempo Libero—Nava Design watches by Denis Guidone each draw on the peculiar and whimsical nature of time. The Ora Unica may look familiar, since it was featured last year, but make sure you check out the gallery to see Denis Guidone’s latest additions. Not only will you see just how playful he gets, you’ll end up wanting one of each.
Trend Themes
1. Playful Timepieces - There is an opportunity for disruption in the watch industry by creating more playful and whimsical timepieces.
2. Alternative Watch Designs - Designing watches that are not traditional-looking offers a chance to innovate and capture consumer attention.
3. Unconventional Time-keeping - Exploring unique and unconventional ways to display time presents an opportunity for disruptive innovation.
Industry Implications
1. Watch Industry - The watch industry can benefit from embracing more playful and alternative designs to attract new customers.
2. Fashion Accessories - Innovative watch designs can disrupt the fashion accessories industry and cater to consumers looking for unique pieces.
3. Product Design - Pushing the boundaries of how time is represented in product design can create disruptive innovation opportunities within the industry.
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