Jeremy Scott & Opening Ceremony Inspired by the Depths of the 1990s
Christina Butty — August 25, 2009 — Fashion
References: openingceremony.us & hypebeast
When retailer Opening Ceremony wanted to bring awareness to their upcoming OC Tokyo location they decided to release some exclusive pieces. Shown in the gallery is a shirt done in collaboration with Jeremy Scott featuring the troll dolls from the 1990s.
If there was ever any doubt that the 1990s was coming back into vogue as the inspirational decade, here is all the proof that you need.
The Jeremy Scott and Opening Ceremony Tees will be available in New York and LA retail spots while quantities last.
If there was ever any doubt that the 1990s was coming back into vogue as the inspirational decade, here is all the proof that you need.
The Jeremy Scott and Opening Ceremony Tees will be available in New York and LA retail spots while quantities last.
Trend Themes
1. 90s-inspired Fashion - The nostalgia for the 1990s presents an opportunity for fashion brands to create new collections that are reminiscent of that era.
2. Exclusive Collaborations - Retailers can partner with popular designers to create exclusive collections that attract consumers and generate buzz around a new store opening.
3. Pop Culture Merchandise - Collaborating with popular icons or franchises can create merchandise that not only appeals to nostalgic consumers, but to fans of the brand or character as well.
Industry Implications
1. Fashion - Fashion brands have an opportunity to create a new market for 90s-inspired clothing and merchandise.
2. Retail - Retailers can capitalize on exclusive high-profile collaborations to drive foot traffic to their stores.
3. Pop Culture - Merchandising of popular franchises and characters is a lucrative market for the entertainment industry as well as fashion brands.
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