Fun labels and novelty packaging are winning over consumers
Implications - Brands have recognized that customers buy the packaging as much as they buy the product contained within. Wines, for example, are very similar except to the most sophisticated of palettes; thus, consumers tend to differentiate by way of stand-out packaging design and quality.
Trend Themes
1. Novelty Packaging - Brands recognize that customers buy packaging as much as they buy the product contained within.
2. Interactive Labeling - Puzzle Time Wines and Toast-Its Greetings incorporate fun, interactive elements into their wine labels to make them stand out.
3. Celebrity-endorsed Wines - Gordon Ramsay and Christian Audigier have created their own wines, lending their star power to the wine industry.
Industry Implications
1. Beverage Packaging - Novelty packaging and interactive labeling are disrupting the beverage industry by creating a memorable and engaging experience for customers.
2. Wine Industry - Celebrity-endorsed wines are shaking up the wine industry by adding a new layer of brand recognition and marketability.
3. Gift and Greeting Cards Industry - Companies like Toast-Its Greetings are disrupting the gift and greeting cards industry by providing personalized and creative ways to give gifts and wine.
