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Riot Advertorials

Boycotts and protests are serving as a new, unfiltered news source

Implications - As governments in countries like Iran shut down the media and ban Internet access, web-savvy activists are turning to social news networks to deliver the real story firsthand. Advertisers are beginning to capitalize on the protest theme as they recognize the ability to reach a larger audience with a stronger trust factor.
Trend Themes
1. Global Political Activism - Political activists from around the world are now able to travel and join large social unrest events, leading to both violent and non-violent political activism. Opportunities for companies who can cater to this growing trend, such as travel-related businesses and security firms.
2. Protest Media Coverage - The rise of media sharing and the Internet has increased public interest and involvement dramatically in international events, leading to a greater importance to comprehensive media coverage. Opportunities for companies who can provide multi-format news delivery service to international media companies.
3. Social Media Protests - Social media channels like Twitter encourage individuals to take action on social and political issues, leading to an increasing role in our understanding of world events. Opportunities for companies who can provide social media analytics to track and report on sentiment analysis of specific events or issues.
Industry Implications
1. Travel - The rise of global political activism has increased travel and mobility, leading to opportunities for travel-related businesses to capitalize on the trend.
2. Media - Comprehensive media coverage of international events has become more important with the rise of social media and citizen journalism, leading to opportunities for multi-format news delivery service providers.
3. Social Media Analytics - Social media channels have become important in our understanding of world events, leading to opportunities for companies who can provide social media analytics to track and report on sentiment analysis of specific events or issues.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
14 Featured, 81 Examples:
3,913,514 Total Clicks
Date Range:
Feb 09 — Dec 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Humorous Demonstrations
Humorous Demonstrations
The Best Protest Signs of 2009
In a cynical, cold world, ruled by bureaucrats protest is the people's why to say – that’s it! When we really care about something, we must take it to the streets and protest and while we're at it why… MORE
Pop Culture Protests
Pop Culture Protests
ADDMINIMAL's Naughty Campaign Against Chalga in Bulgaria
This provocative protest photo set by ADDMINIMAL represents a backlash on pop culture and specifically the chalga culture in Bulgaria. In Bulgaria, the term ‘chalga’ is used to refer to the pop folk… MORE
Protest Poster Mania
Protest Poster Mania
Vehement Tax Day Tea Party Signs in Chicago Bash Barack Obama
After our fun tea party couture diversion yesterday, we’re taking a more serious look at the Tax Day Tea Party, specifically at the protest pictures that are beginning to hit the web in outrage against… MORE
Twitter Shaming
Twitter Shaming
Microbloggers Blast CNN's Iran Election Coverage at #CNNfail
In the aftermath of the Iran elections, Twitter users are letting their fingers do the talking, expressing their dismay at CNN’s coverage using the hashtag #CNNfail. According to Twitter users, CNN hasn’t… MORE
play_circle_filledFunny Fake Protests
Funny Fake Protests
Toronto's North York General Hospital Underwear Affair
North York General Hospital’s Underwear Affair presented by JOE BOXER held a fabulous media launch in Toronto this week. Supporters staged a fake protest to raise awareness about the marathon on August… MORE
play_circle_filledNude Nuclear Protests
Nude Nuclear Protests
‘The Environmentals' Stage Clothes-Free Activism Contest
In a world full of unusual contests, this one is definitely an attention-grabber. A group called ‘The Environmentals’ decided to hold a contest for best nude nuclear protest photo. I know this seems a… MORE
Roof-Top Protests
Roof-Top Protests
Greenpeace Fights E-Waste From the Roof of Hewlett-Packard
It seems unsafe to get on the bad side of Greenpeace, and Hewlett-Packard learned that recently when Greenpeace members climbed (illegally) on top of the Hewlett-Packard building and wrote “Hazardous… MORE
Controversial Canine Activism
Controversial Canine Activism
PETA Dresses as KKK To Protest Westminster Dog Show in NYC
PETA made a surprise visit at the Westminster Dog Show to protest canine maltreatment associated with these types of pet performance events. “Dressed as Ku Klux Klan members, PETA will protest outside… MORE
Mysterious Male Protesters
Mysterious Male Protesters
Anniversary of the 'Tank Man' in Tiananmen Square
20 years ago on June 4th 1989, a man known as the ‘Tank Man’ was a symbol of what was supposed to be a peaceful democratic protest in Beijing’s Tiananmen Square. The Tank Man’s identity has never… MORE
Tweeting Maintenance Mayhem
Tweeting Maintenance Mayhem
Scheduled Twitter Shutdown Paused For Iranian Protests
President Obama told protesters in Iran that they should "know that the world is watching" what's happening in that country, but that 'watch' might have been interrupted by scheduled system maintenance… MORE
play_circle_filledRiot Tourism
Riot Tourism
Political Activist Travel Breaks Down Geographic Barriers for Protesters
Riot Tourism is on the rise and is starting to be more clearly defined. There are several root causes: increases in political activism, live independent media reporting and increased global mobility with… MORE
play_circle_filledProfane Protests
Profane Protests
Viral Chinese 'Grass Mud Horse' Pranks Fight for Freedom of Speech
Seemingly harmless, this little video is actually one of the most profane I’ve ever seen - plus it packs a big political message. The “Grass Mud Horse” video is one of a handful of prank videos that originated… MORE
Unlikely Media Protests
Unlikely Media Protests
Bon Jovi Joins Protest of 'Guitar Hero 5' Over Kurt Cobain Likeness
If you have not heard already, Kurt Cobain has been recreated on 'Guitar Hero 5.' Former Nirvana members Krist Novoselic and Dave Grohl (as well as countless fans) have already made their disapproval known… MORE
play_circle_filledYouTube Debtor Revolts
YouTube Debtor Revolts
Protest Over High Credit Card Interest Rates Goes Viral
Californian Ann Minch has posted a video on YouTube aiming to ‘fire a shot across the bow’ of credit card companies charging outrageous interest. Minch claims Bank of America raised her interest rate to… MORE

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LG LGenious Pushes For NO Sex or Profanity on TV
Real-Time Social Searches
Real-Time Social Searches
Twitter Adds Search and Trends to Home Page
40 Viral Pregnancy Publicity Stunts
40 Viral Pregnancy Publicity Stunts
46 Clothes-Free “Workers” to Celebrate World Nude Day
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Guerrilla Anti-Ad Groups
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25 Pop Culture Controversies
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Christie Brinkley, Daniel Radcliffe and Censor Bar Sunglasses
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National Debt Clock Runs Out of Space
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35 Of The World's Most Expensive Objects
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