Jeremy Gutsche — March 3, 2006 — Fashion
References: news.agendainc & style-arena.jp
Tokyo Street Style is a great site for cool hunting the latest fashions on the streets of Tokyo. The site features pictures of hip Tokyo men and women caught on camera.
Implications - The popularity of anime and Japanese rock music has crossed into North America, inspiring many to use the land of the rising sun as an inspiring artistic source. This unique culture has brought back macabre and Gothic fashion with a North American twist that suits consumers' taste. As outrageous as some of the outfits may appear, there's a large market who have established a cult-like/counterculture following for this style of dress-up. It's slowly catching on and with Lady Gaga's popularity, brands have the advantage of pushing the envelope when it comes to creating eccentric clothing.
Implications - The popularity of anime and Japanese rock music has crossed into North America, inspiring many to use the land of the rising sun as an inspiring artistic source. This unique culture has brought back macabre and Gothic fashion with a North American twist that suits consumers' taste. As outrageous as some of the outfits may appear, there's a large market who have established a cult-like/counterculture following for this style of dress-up. It's slowly catching on and with Lady Gaga's popularity, brands have the advantage of pushing the envelope when it comes to creating eccentric clothing.
Trend Themes
1. Tokyo Street Style Fashion - Brands can leverage the popularity of Tokyo street style fashion to create eccentric clothing and appeal to a North American market.
2. Gothic Fashion Trends - Macabre and gothic fashion with a North American twist is a trend that is catching on and can be further developed by designers.
3. Japanese-inspired Fashion - With anime and Japanese rock music inspiring North American consumers, Japanese-inspired fashion is a trend that presents an opportunity for fashion brands.
Industry Implications
1. Fashion Industry - The fashion industry can leverage Tokyo street style, Gothic fashion, and Japanese-inspired fashion to create unique and eccentric clothing that appeals to consumers.
2. Anime Industry - The popularity of anime can influence fashion trends and provide new opportunities for the anime industry to collaborate with fashion brands to create unique product lines.
3. Music Industry - Japanese rock music can inspire fashion trends and provide new opportunities for the music industry to collaborate with fashion brands in creating unique fashion statements.
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