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Traditional Defiant Gowns

Untraditional wedding fashions redesign an age-old custom

Implications - As marital norms change (the embrace of gay matrimony, ubiquity of divorce, DIY themes and the desire to do something unique), so too is wedding day apparel. Gone are the days of wearing gowns passed down from past generations; here are the days of wedding apparel that allows for self-expression.
Trend Themes
1. Non-traditional Bridal Accessories - Deviating from tradition can be uncomfortable for some, but companies have been successful in doing so without completely changing their image.
2. Personalized Wedding Fashion - Today's modern bride requires unusual and non-traditional products and concepts that will enable her to throw a standout celebration.
3. Franchise-themed Weddings - By incorporating popular images and crazes from other markets, a business can create a unique and imaginative product.
Industry Implications
1. Wedding Fashion and Accessories - The incorporation of popular franchise imagery and public figures into advertising and branding allows businesses to attract potential buyers from a wide range of markets.
2. Event Planning - Businesses that are able to re-invent a bride's special day will appeal to the large demographic of women planning a wedding.
3. Prom and Formal Wear - Gorgeous gothic gowns like these can be perfect for proms and formals, allowing customers to express their unique tastes and styles.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 56 Examples:
4,015,234 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Black Accented Wedding Gowns
Black Accented Wedding Gowns
Gowns With Bridal Potential from the 2009 Haute Couture & Resort Coll
Style.com posed the question, “Would you wear this Chanel gown to your wedding?” My answer: probably not. However, I wouldn’t judge another woman for doing so; in fact, I’d probably be unable to get my… MORE
Blow-Up Wedding Gowns
Blow-Up Wedding Gowns
Daisy the Balloon Artist Creates Fancy Inflatable Dresses
Daisy, an exceptional balloon artist, has created one-of-a-kind balloon wedding dresses. If you are worried about having a gown no one else has, then wearing one of these balloon dresses to your wedding… MORE
Brooch Bouquets
Brooch Bouquets
Fantasy Floral Designs Creates Vintage-Loving Alternative for Brides
These brooch bouquets by Fantasy Floral Designs are a beautiful alternative to floral bouquets for brides who want to carry something unique and vintage-inspired down the aisle. Each bouquet is made of… MORE
Vampire Wedding Gowns
Vampire Wedding Gowns
Bella Would Look Swell in These MTcoffinzUnderground Looks
If after watching New Moon you couldn't help fantasizing about a vampire wedding dress, then these Gothic bridal dresses can help inspire visions of what Bella's wedding gown might look like. That's probably… MORE
Army Camo Bridal Gowns
Army Camo Bridal Gowns
Brides Get Ready for a War in Camo Wedding Dresses
It seems many women have been choosing less traditional styles for their weddings, as with the brides pictured above in their camouflage wedding gowns. Most likely to add a personal touch to their wedding… MORE
Multi-Hued Wedding Dresses
Multi-Hued Wedding Dresses
Revolve Clothing 'Walking On Air' Gown Delivers in Style
This multi-hued tiered 'Walking on Air' wedding dress for Revolve Clothing by Anzevino & Florence is gorgeous, although it isn't for brides who envision walking down the aisle in bright white. Revolve… MORE
Masculine Bridal Gear
Masculine Bridal Gear
Marina Danilova's Wedding Shoot Adds Tiny Top Hat & Pimp Cane
‘Tis the season for bridal gear, and that means a bevy of outrageous wedding fashion like that captured by Marina Danilova. Her model accessorizes a high-neck halter wedding dress with a tiny top hat… MORE
Feather Bouquets
Feather Bouquets
Emplume's Couture Plumed Wedding Accessories for Avant-Garde Brides
Emplume's feather wedding bouquets prove that flowers aren't the only thing brides can carry as they walk down the aisle. These avant-garde couture wedding accessories can be made in nearly any shape,… MORE
play_circle_filledVampire Weddings
Vampire Weddings
Ideas to Make Your Big Day a Twilight-Themed Spectacle
The Twilight epidemic continues on as many fans turn their weddings into a vampire fantasy. One fan has even put up a video on YouTube that suggests 50 ideas of how to turn your wedding in Edward and… MORE
Tea Party Couture
Tea Party Couture
Reem Acra Wedding Gowns to Celebrate Tax Day Tea Party With Flair
Need a distraction from news of the Tax Day Tea Party protesters? How about tea party wedding fashion? The wonderfully outrageous gowns in the gallery are from the Alice and Wonderland-like tea party… MORE
play_circle_filledIlluminated Bridal Gowns
Illuminated Bridal Gowns
LED Wedding Dress Features 300 Lights
The bride who really wants to shine on her wedding day can't go past this stunning white bridal gown which features 300 warm LED lights embedded in the skirt section of the dress. The gold-tinted lights… MORE

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