Nike and Spike Lee Work Together to Create Nike Blazers
Tisah Tucknott — June 26, 2009 — Fashion
Have you ever wondered how a film director would design a shoe? Well, with the Nike Blazers, you can now see for yourself.
These cool kicks are a collaborative project between Nike and film director Spike Lee. The Nike Blazers feature colors of the African flag and Spike Lee's glasses on the tongue (which are a signature item of Spike Lee).
Implications - Film and fashion have always complemented each other and these Nike Blazers are just one example of a successful collaboration between two different industries. By thinking outside of the box and aligning your brand with something outside of it's immediate industry, you can tap into new consumer markets.
These cool kicks are a collaborative project between Nike and film director Spike Lee. The Nike Blazers feature colors of the African flag and Spike Lee's glasses on the tongue (which are a signature item of Spike Lee).
Implications - Film and fashion have always complemented each other and these Nike Blazers are just one example of a successful collaboration between two different industries. By thinking outside of the box and aligning your brand with something outside of it's immediate industry, you can tap into new consumer markets.
Trend Themes
1. Cross-industry Collaborations - The success of Nike and Spike Lee's collaboration on the Nike Blazers highlights the benefits of cross-industry collaborations in tapping into new consumer markets.
2. Celebrity Collaborations - The use of Spike Lee's glasses on the Nike Blazers shows the potential for celebrity collaborations to create unique and differentiated products.
3. Customizable Products - The Nike Blazers could inspire more customizable product designs that incorporate unique features or branding.
Industry Implications
1. Fashion Industry - The Nike Blazers demonstrate how the fashion industry can benefit from collaborations with outside industries such as film.
2. Film Industry - The success of Spike Lee's collaboration with Nike on the Nike Blazers showcases the opportunity for the film industry to expand into fashion and merchandise.
3. Sportswear Industry - The collaboration between Nike and Spike Lee on the Nike Blazers highlights the potential for sportswear companies to broaden their product offerings with unique and innovative designs.
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