A Bathing Ape's Plaid Ball Caps Are for the Subtle Nerd
Christina Butty — June 7, 2009 — Fashion
References: us.bape & solediction
If you have always wanted a plaid hat to match your plaid shirt, streetwear company A Bathing Ape has tuned into your frequency.
These plaid ball caps are the perfect thing to match with your shirt so that you don't look like a geek. They come in twenty different colors to match any outfit.
Not only are they dope, but they are priced to move at $80. What a deal.
Implications - As North American media continues to saturate the airwaves with unpleasant representations of certain subcultures, consumers are looking for products to differentiate themselves from these groups. As such, corporations that release dapper and more conservative wares are more likely to garner attention from the general public.
These plaid ball caps are the perfect thing to match with your shirt so that you don't look like a geek. They come in twenty different colors to match any outfit.
Not only are they dope, but they are priced to move at $80. What a deal.
Implications - As North American media continues to saturate the airwaves with unpleasant representations of certain subcultures, consumers are looking for products to differentiate themselves from these groups. As such, corporations that release dapper and more conservative wares are more likely to garner attention from the general public.
Trend Themes
1. Preppy Street Style - A trend towards more conservative and preppy fashion styles may disrupt the streetwear industry, offering opportunities for companies to release more understated clothing options.
2. Plaid Accessories - Using plaid in accessories such as ball caps can add an extra touch of style and coordination to outfits, offering opportunities for companies to incorporate plaid into their accessory lines.
3. Personalized Color Options - Offering a wide range of color options for products such as caps allows for greater personalization and customization, providing a potential disruptive innovation opportunity within the fashion industry.
Industry Implications
1. Fashion - The trend towards preppy and conservative fashion styles and the use of plaid in accessories may disrupt the streetwear industry while offering opportunities for companies to diversify and create unique clothing lines.
2. Accessories - The incorporation of plaid into accessories such as ball caps provides a disruptive opportunity for companies to create coordinating accessory lines.
3. Customization - Providing personalized color options for clothing and accessories can disrupt the fashion industry and create new opportunities for companies.
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