Budget-savvy people are adding glamour to drinking wine at home
Implications - The recession has led many people to cut back on dining/bar budgets. To avoid feelings of deprivation, more consumers are enjoying drinks at home, a compromise that allows them to still indulge in fine things, but in a more frugal way. This has increased demand for innovations that add appeal to drinking at home.
Trend Themes
1. Drinking at Home - The recession has led many people to cut back on dining/bar budgets. This has increased demand for innovations that add appeal to drinking at home.
2. Innovative Wine Glasses - Oenophiles are starting to demand more elegantly-designed decanters that can double as art pieces.
3. DIY Wine Accessories - Consumers are looking for products featuring a one-of-a-kind aesthetic.
Industry Implications
1. Home Entertainment - The demand for innovations that add appeal to drinking at home creates opportunities for businesses selling home entertainment products.
2. Home Decor - Customers who desire differentiation from the crowd create opportunities for businesses selling unique home decor products.
3. Wine Industry - The demand for elegantly-designed decanters and aerating wine glasses creates opportunities for businesses that sell wine accessories.
16 Featured, 59 Examples:
1,348,547 Total Clicks
Date Range:
Mar 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:
