The Rolex Oyster Perpetual is Worthy of Any Woman's Wrist
Solana Iribarren — September 30, 2009 — Fashion
A Rolex Oyster Perpetual worthy of Reese Witherspoons wrist in Legally Blonde. This vintage classic, complete with domed plexi glass, crown and bottom screwed box mounted on an armored oyster bracelet, is positively blushing. You can get the Rolex Oyster Perpetual in a customized version with Roman numerals with its quadrant painted in “bubble gum†pink. Even the needles come with a splash of pink!
Implications - Female consumers are sick of the dark styles out there and want to stay in touch with their feminine sides. Products that feature soft aesthetics attract the woman shopper more than edgy ones. Focusing on this desire for more subtlety will bring in more buyers for corporations.
Implications - Female consumers are sick of the dark styles out there and want to stay in touch with their feminine sides. Products that feature soft aesthetics attract the woman shopper more than edgy ones. Focusing on this desire for more subtlety will bring in more buyers for corporations.
Trend Themes
1. Feminine Aesthetics - Brands can capture female consumers by incorporating soft and delicate design elements in their products.
2. Customization - Offering customization options like pink Roman numerals and needles can give brands a competitive edge in the market and appeal to unique consumer preferences.
3. Vintage Revival - Brands can take inspiration from classic and vintage designs like the Rolex Oyster Perpetual watch to create new products that have a nostalgic appeal to consumers.
Industry Implications
1. Luxury Watches - Luxury watch brands can explore incorporating more feminine and customizable design elements to appeal to a wider range of female customers.
2. Jewelry - Jewelry brands can take inspiration from the trend towards feminine aesthetics and offer delicate and subtle designs that appeal to modern female consumers.
3. Fashion - Fashion brands can offer vintage-inspired designs with a modern twist, as seen in the Rolex Oyster Perpetual watch, to cater to consumers looking for a unique twist on classic styles.
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