Nike & Andrea Crews Team Up for a 'Tailor-Made' Design
Andrew Robichaud — July 3, 2009 — Fashion
References: hot.hk.msn & highsnobiety
Nike’s Tailor-Made high-tops needed a design explosion so they teamed up with Andrea Crews to see what would happen (and believe me, something happened).
Crews took the shoe, a can of paint and a stick of dynamite into a room and had a blast (a pun and a joke…wow). Crews didn’t literally do that, but the Tailor-Mades definitely got the spark they were looking for.
This eclectic collection of shoes is enough to get not only a second glance, but somewhere closer to a third stare. It’s a bold fashion statement for a bold shoe company. Kudos Nike and Andrea Crews.
Crews took the shoe, a can of paint and a stick of dynamite into a room and had a blast (a pun and a joke…wow). Crews didn’t literally do that, but the Tailor-Mades definitely got the spark they were looking for.
This eclectic collection of shoes is enough to get not only a second glance, but somewhere closer to a third stare. It’s a bold fashion statement for a bold shoe company. Kudos Nike and Andrea Crews.
Trend Themes
1. Customized Footwear - The collaboration between Nike and Andrea Crews showcases the trend of customized and personalized high-top sneakers.
2. Artistic Collaborations - Nike's partnership with Andrea Crews highlights the trend of artistic collaborations in the fashion industry, creating unique and eye-catching designs.
3. Bold Fashion Statements - The Hefty Hued High-Tops collection by Nike and Andrea Crews reflects the trend of making bold fashion statements through innovative and unconventional shoe designs.
Industry Implications
1. Sportswear - The customized Tailor-Made high-tops by Nike and Andrea Crews present an opportunity for the sportswear industry to offer personalized and unique footwear options to consumers.
2. Fashion Design - The collaboration between Nike and Andrea Crews opens up opportunities for the fashion design industry to explore artistic and avant-garde collaborations in the creation of footwear.
3. Retail - Retailers can capitalize on the trend of bold fashion statements by stocking and promoting the Hefty Hued High-Tops collection, catering to consumers seeking unique and attention-grabbing footwear.
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