Opening Ceremony and Pendelton Team for Menswear Line
Christina Butty — August 11, 2009 — Fashion
References: openingceremony.us & highsnobiety
For Spring/Summer 2010, hip menswear line Opening Ceremony has teamed with Pendelton to create some fresh new pieces.
The results of the Opening Ceremony/Pendelton line have been these matchy outfits.
It has long been known that men's fashion follows women's. One can't help but notice the resemblance between these matchy menswear pieces and the jumpsuits that have been rocking women's fashion for the past few seasons.
Implications - Contemporary society has placed an increased importance on originality and individuality in style, home decor, and attitude. One of the best ways a company or brand can capitalize on this movement is by creating products that are extremely distinctive in design and style. These products will appeal to consumers seeking to create their own voice and image through the products they purchase.
The results of the Opening Ceremony/Pendelton line have been these matchy outfits.
It has long been known that men's fashion follows women's. One can't help but notice the resemblance between these matchy menswear pieces and the jumpsuits that have been rocking women's fashion for the past few seasons.
Implications - Contemporary society has placed an increased importance on originality and individuality in style, home decor, and attitude. One of the best ways a company or brand can capitalize on this movement is by creating products that are extremely distinctive in design and style. These products will appeal to consumers seeking to create their own voice and image through the products they purchase.
Trend Themes
1. Matchy Menswear - Designing complementary sets of menswear pieces has become a growing trend.
2. Gender-mirroring Fashion - Designers are increasingly creating fashion pieces for men that mirror women's fashion trends.
3. Individuality-focused Products - Companies are designing products with distinctive designs and styles to appeal to consumers seeking to create their own voice and image.
Industry Implications
1. Fashion - Companies in the fashion industry can benefit from creating complementary sets of menswear pieces and gender-mirroring fashion trends.
2. Retail - Retailers can benefit from offering individuality-focused products to appeal to consumers seeking unique self-expression through their purchases.
3. Textile - Textile companies can collaborate with fashion designers to create unique and distinctive fabrics that cater to the growing trend of individuality-focused products.
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