Be@rbricks by Leilo Hawaii, Stussy, Undefeated and More
Rachel — June 24, 2009 — Art & Design
Be@rbrick is no stranger to makeovers, and here comes three more. Leilo Hawaii, Stussy, Undefeated, Realmad HECTIC, and REAS have all jumped on board the Be@rbrick train.
The Be@rbrick designs range from a metal jacket design to a flowered Hawaii theme, continuing the ever expanding collector toy line.
Check out these cute toys that probably aren't made to be played with, but are a fun new take on the Be@rbrick brand.
Implications - After all, toys really can be for all ages and sexes. These tropical flower bears would easily appeal to a young demographic as well as an older demographic with an appreciation for style.
The Be@rbrick designs range from a metal jacket design to a flowered Hawaii theme, continuing the ever expanding collector toy line.
Check out these cute toys that probably aren't made to be played with, but are a fun new take on the Be@rbrick brand.
Implications - After all, toys really can be for all ages and sexes. These tropical flower bears would easily appeal to a young demographic as well as an older demographic with an appreciation for style.
Trend Themes
1. Collector Toy Line Expansion - Opportunity to capitalize on the growing market for collector toys by expanding the Be@rbrick brand with new designs.
2. Ageless and Genderless Toys - Disruptive innovation opportunity to create toys that appeal to a wide range of ages and genders, bridging the gap in the toy market.
3. Collaborative Toy Design - Potential for collaboration between toy brands and designers to create unique and innovative toy designs, as showcased by the Be@rbrick collaborations with Leilo Hawaii, Stussy, Undefeated, Realmad HECTIC, and REAS.
Industry Implications
1. Toy Manufacturing - The expansion of the Be@rbrick collector toy line presents an opportunity for toy manufacturers to partner with brands and designers to create unique and appealing products.
2. Fashion and Lifestyle - The collaboration between Be@rbrick and fashion brands such as Stussy and Undefeated demonstrates the potential for fashion and lifestyle industries to incorporate collectible toys into their product offerings.
3. Art and Design - The Be@rbrick collaborations with artists and designers highlight the intersection of art and toys, presenting opportunities for artists and designers to create limited edition collectible toys.
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