Nike Collaborates With the Flintstones for the Big Nike High
Shelby Lee Walsh — June 22, 2009 — Fashion
References: highsnobiety
This Nike shoe is a way-back-playback from the days of your youth. Nike has paired up with the Flintstones on the Big Nike High. The classic orange and black garb originally worn by Fred Flintstone is featured on the sides of these awesome kicks.
The shoe also goes a little Stone Age by having the Nike logo at the back spelled with bones.
These shoes are rad enough to make you wanna yabba dabba do!
Implications - As consumers continue to age, they gravitate towards items with familiar aesthetics from their youth in order to induce nostalgia. This gives consumers a euphoric sensation. Corporations may consider utilizing nostalgia-based imagery in their wares in order to entice consumers into buying their products over their customers'.
The shoe also goes a little Stone Age by having the Nike logo at the back spelled with bones.
These shoes are rad enough to make you wanna yabba dabba do!
Implications - As consumers continue to age, they gravitate towards items with familiar aesthetics from their youth in order to induce nostalgia. This gives consumers a euphoric sensation. Corporations may consider utilizing nostalgia-based imagery in their wares in order to entice consumers into buying their products over their customers'.
Trend Themes
1. Nostalgia-based Imagery - Utilizing aesthetics from consumers' youth can induce nostalgia and create a euphoric sensation, making them more inclined to purchase products.
2. Youthful Nostalgia - As consumers age, there is a growing demand for products that remind them of their younger days, offering an opportunity for businesses to tap into this market.
3. Evoke Emotion - Incorporating nostalgic elements in products can trigger an emotional response in consumers, driving brand loyalty and repeat purchases.
Industry Implications
1. Fashion - Fashion brands can leverage nostalgia-based imagery to create unique and enticing designs for their products, attracting customers and differentiating themselves in the market.
2. Footwear - Footwear companies can tap into the trend of youthful nostalgia by incorporating familiar aesthetics from popular culture, offering consumers a sense of familiarity and emotional connection.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses leverage nostalgia-based imagery as a strategic tool to evoke positive emotions and create stronger customer engagement.
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